Mission

Build scalable solutions to under-represented problems.

Too many important problems go unsolved because they are not the most profitable or the most visible. We choose those problems on purpose.

Our tenets

The trade-offs we commit to — what we will always choose, and what we will always refuse.

1. 01Restrict the scope of business, rather than use customer data in ways the customer is unaware of.
2. 02Pick an unsolved problem, rather than expand business into a previously solved one.
3. 03Enrich the problem solver, rather than own or control them under a leverager hierarchy.
4. 04Move business to a different geography, rather than succumb to the threat of any government or nation.

Where we focus